| Feature | Indlead | Google Ads | Meta Ads |
|---|
| Audience Targeting | Highly targeted (interest in last year) | Broad targeting | Demographic & interest-based targeting |
| Communication Channel | WhatsApp & Emails only | Google Search & Display Ads | Facebook, Instagram, Messenger |
| Message Persistence | Persistent chat, long-term visibility | Limited visibility, immediate action needed | Short-lived visibility |
| Campaign Customisation | Fully customisable (client-controlled) | Limited by Google Ad policies | Limited flexibility by Meta guidelines |
| Lead Quality | High quality, pre-qualified | Mixed, includes uninterested users | Mixed, frequent irrelevant clicks |
| Data Sharing | Monthly transparency & verification | Real-time analytics, limited verification | Real-time analytics, less verification |
| Data Sources | Apollo, Lusha, ZoomInfo, etc. | Google’s internal analytics | Meta’s user demographics & interests |
| CPC (USA) | ~INR 80 per click | > INR 300 per click | > INR 200 per click |
| ROI | High efficiency, precise targeting | Variable efficiency, higher cost | Moderate, inconsistent due to higher CPC |
