| Purpose |
All-in-one lead generation with WhatsApp |
lead generation with emails |
Paid ad platform to reach users based on keywords |
Paid ad platform using social & interest-based targeting |
| Targeting Method |
Required data only. generated through platforms. |
Customer/ Random lists |
Keyword intent, demographics, location |
Interests, behaviors, demographics, lookalikes |
| Cost Model |
Subscription |
Cost per employee/ Subscription |
Pay-per-click (CPC) or CPM |
Pay-per-click (CPC) or CPM |
| Average Cost (per lead) |
200 INR per reply |
350-600 INR per reply |
4K-5K per lead |
4K-5K per lead |
| Setup Complexity |
No setup completely |
Low to medium |
High (requires keyword research & ad setup) |
Medium (ad creatives, audience setup) |
| Customer Proofs |
Chat screenshots/ live conversations available |
Available |
Lead forms |
Lead forms |
| Best Use Case |
B2B lead generation |
B2B lead generation |
Medium-High intent lead capture |
Brand awareness, social engagement, retargeting |
| Scalability |
High |
Medium |
High (budget dependent) |
High (budget dependent) |
| ROI Potential |
High |
Medium |
Medium |
Medium |
| Pros |
Only focused on required data. |
Focus upon random data |
Broad data |
Broad data |
| Data |
Someone posts, comment in feed, groups we capture that data for work. |
Unknown about need |
Targeting through platform. |
Targeting through platform. |
| Best for |
Website services leads |
Funnel first step |
Demand capture |
Brand awareness, retargeting, and engagement |
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